Print
ISL Education Lending is looking for a digital marketing analyst to join its in-house digital marketing team. The digital marketing analyst will be responsible for a broad range of digital marketing activities in support of corporate objectives. The analyst will assist the marketing staff, other departments and clients with digital marketing strategy, campaign execution and reporting. The position requires a high level of attention to detail and the ability to understand data, inform internal and external stakeholders, and basic knowledge in a variety of marketing channels and mediums.
ISL Education Lending is the name under which Iowa Student Loan Liquidity Corporation does business. We are all about success — students looking for funding, borrowers needing assistance repaying loans and consumers navigating the student loan landscape. That success starts with you.
As an employee at Iowa Student Loan:
- You will receive in-house training, mentoring and opportunities for advancement.
- You will be empowered to share your ideas and creativity.
- You will earn a competitive wage with excellent workplace benefits.
- You will enjoy a casual workplace with opportunities for fun and team-building.
Job Responsibilities
The qualified candidate will:
- Develop strategy and coordinate campaign ideation and execution in support of overall corporate objectives.
- Adhere to established cost per conversion or cost per acquisition goals and objectives.
- Develop and deliver accurate client reports using a variety of tools.
- Collaborate and coordinate with the internal creative team to develop marketing copy based on audience and product.
- Attend necessary training to stay abreast of the rapidly changing digital marketing environment.
- Participate in necessary corporate development projects as required.
- Develop strategy and coordinate campaign ideation and execution in support of overall corporate objectives.
- Adhere to established cost per conversion or cost per acquisition goals and objectives.
- Develop and deliver accurate client reports using a variety of tools.
- Collaborate and coordinate with the internal creative team to develop marketing copy based on audience and product.
- Attend necessary training to stay abreast of the rapidly changing digital marketing environment.
- Participate in necessary corporate development projects as required.
Competencies
The qualified candidate will:
- Have excellent written and verbal communication skills.
- Be a self-starter with the ability to problem-solve and adapt to changing requirements.
- Have strong analytical and reporting skills.
- Be proficient with Excel and Microsoft Office Suite.
- Have experience with or the ability to learn marketing platforms such as Google Ads, Google Analytics, Microsoft Advertising, Looker Studio, SEM Rush, Basis and various social media channels.
- The ability to work in a collaborative, small-team environment.
Qualifications
The qualified candidate must have:
- A four-year degree (preferred) or a two-year degree with prior work experience.
- A background and knowledge in digital marketing, social media and SEO.
- Flexible scheduling. Some (5%) overnight travel required.
Physical Activities/Working Conditions
The position requires the employee to:
- Sit frequently.
- Use office equipment including a personal computer, keyboard and mouse.
- Interact frequently with others in person, over the phone, and via email and other devices.
- Occasionally work variable hours as required.
To apply for this position, please complete the employment application (PDF) and send it with a cover letter and resume to recruitment@studentloan.org
ISL is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or veteran status.
